Visual component in user’s comment on online news text in Russian and German linguistic cultures
DOI:
https://doi.org/10.34680/VERBA-2024-4(14)-48-59Keywords:
visual component, emoji, emoticon, graphic emoticonAbstract
An active user’s response in the form of a comment on a news story implies not only a verbal response, but also a reaction expressed visually, using emoticons, emoji, GIF animations, images, pictograms or short videos. The study examines comments from Russian- and German-speaking users to a video posted on the corresponding news channels on YouTube. Common features and the presence of national specifics in the use of the visual component in users’ comments are found. A comparative analysis of comments by representatives of Russian and German linguistic cultures on the same news story released on Russian- and German-language news channels is conducted, which ensures equal conditions for users and, accordingly, symmetrical data for analysis.
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