From Editor-in-Chief

Abstract

Dear colleagues, authors and readers!

Traditionally, the fourth issue of the journal focuses on media language. This year, the theme is more specifically defined as “Media Text in the Regional Media Field.” Authors who responded to the invitation to publish in this thematic issue have demonstrated the relevance of this problem across various regions and the diversity of approaches to its examination.

The articles are grouped into two sections.

The first – “Genre and Content” – includes articles centering on the content and genre characteristics of media texts. Yulia V. Shchurina from Chita, known for numerous publications on comic genres in the internet, examines in her article “News posts in social networks: genre-forming and content parameters” what happens to news texts when they move from newspaper pages – even if online – into social network spaces, exploring the Transbaikal media field. Aleksey S. Savelev investigates how sports topics are represented in the Novgorod media field; his article “Media representation of sports in regional media field,” based on autumn 2025 publications, illustrates the capabilities of media texts realized in this media field segment.

The second section – “Addressee Factor” – unites articles where the addressee takes center stage, characterizing contemporary media communication. Artem N. Davydov's article “Employee’s feedback media text in corporate education” studies texts from addressees of corporate media education, which he has examined from various angles for several years. Although focused on one Novgorod company's training program, the author considers participant behaviors typical across regions, enhancing the value of the findings. Daniil D. Aleksandrov's article “Regional media field from media consumption perspective” presents research on the Pskov media field, specifically two Pskov media outlets adopting different strategies, thus forming distinct audiences whose characteristics the author reveals through media consumption data. In Tamara A. Pivovarchik's article, our international contributor, “Pronouns as ‘Fine Details’: Building Implicit Dialogue with Audiences,” the addressee appears as a bearer of knowledge to which media text authors can allude via pronouns. Notably, this article draws on observations of media texts over an extended period, including Soviet times, addressing constants in addressee relations and media text grammar.

Overall, the articles in this issue highlight, on one hand, diverse regions – from Transbaikal to Belarus, including Northwest Russia – and on the other, the variety of media text aspects attracting linguists, particularly young researchers who form the majority of this issue's authors.

The section “Scientific Life: Chronicle, Reviews” features a review and a chronicle note not directly tied to the issue's theme but connected to the journal's past and future.

The review by our Kostroma colleagues Nina S. Gantsovskaia and Galina D. Neganova on one installment of the “Anniversary Issue of Russian-North Dialects Dictionary,” developed over many years by Moscow State University dialectologists, continues the previous issue's theme – dialect lexicography – and honors Oksana Gerasimovna Getsova, the dictionary's initiator and leader. This provides a fitting occasion to recall the generation of linguists who, in the postwar years, began the monumental task of collecting and describing the riches of the Russian language spoken by inhabitants of thousands of Russian villages. The reviewers cite vivid examples illustrating these riches and emphasize how collectors evolved their approaches to maximally document dialectal lexicon.

The chronicle note “Facets of Modality: First Vaulina Readings in Kaliningrad,” prepared by our Kaliningrad colleagues Irina Yu. Kuksа and Arina I. Tkachenko, provides information on the autumn 2025 conference at Immanuel Kant Baltic Federal University. This brief overview can serve as an introduction to our next issue, devoted to modality in all its semantic complexity.

Heartfelt thanks to the authors of this issue who responded to the invitation and created its fascinating geography – from Belarus and Kaliningrad to Transbaikal, including Pskov, Kostroma, and of course Veliky Novgorod.

Special gratitude to the reviewers – Doctors of Philology from Veliky Novgorod Tatiana L. Kaminskaya and Victoria G. Didkovskaya, as well as Vadim A. Belov from St. Petersburg.

See you soon on the electronic pages of our journal!