News posts in social networks: genre-forming and content parameters

Authors

DOI:

https://doi.org/10.34680/VERBA-2025-4(18)-8-17

Keywords:

news text, news post, social network, content, media, regional media

Abstract

The article examines news content from Transbaikal Krai periodicals (“Chita.Ru”, “Zabnews.ru”, “Zabaykalsky Rabochy”, “GTRK ‘Chita’/Novosti Zabaykаlia”) in the social network “VKontakte.” The research aims to study characteristic features of organizing regional network news discourse, defining both formal markers and content attributes of such texts. The relevance of investigating new media genres emerging from developments in mass communication spheres (with internet space indisputably foremost), and new author-addressee interaction models, stems from growing interest in social networks' potential for identifying optimal news discourse organization strategies. The article notes that news texts in social networks serve as foundational elements in the media system, leading quantitatively and as part of the national (here, regional) cultural-informational context. It identifies and describes key genre-forming parameters of social network news posts (creolized text nature, interactivity, concise presentation, production/dissemination immediacy, hypertext presence); and delineates content-linguistic features (focus on local current issues, objectification of regionally marked concepts, entertainment in some news items, addressee orientation via simulated “folk” speech). These properties of social network news posts arise from efforts to optimize audience interaction and attract more users. Based on analysis of over 300 “Vkontakte” news posts from Transbaikal regional media, the study concludes that news content targets the media's core audience, primarily through adapting news texts to a “nationwide” communication system.

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Author Biography

Yu. V. Shchurina, Transbaikal State University, Chita, Russian Federation

Cand. Sci. in Philology, Associate Professor, Head of the Department of Russian language and methods of its teaching
e-mail: shchurina@inbox.ru

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Published

2025-12-25

How to Cite

Shchurina Ю. В. (2025). News posts in social networks: genre-forming and content parameters. Verba, 4 (18), 8–17. https://doi.org/10.34680/VERBA-2025-4(18)-8-17

Issue

No. 4 (18) (2025): Verba. North-West linguistic journal

Section

Genre and content

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