Employee’s feedback media text in corporate education

Abstract

The article examines the linguistic analysis of employee textual feedback as a specific genre of corporate communication within in-house training frameworks. Its relevance stems from the insufficient study of this media text type, despite its potential to shift from formal data collection to profound insights into training effectiveness and corporate knowledge management. The methodological foundation integrates a linguopragmatic discourse analysis with qualitative content analysis, alongside structural and stylistic approaches. The empirical base consists of a sample of 73 detailed employee textual feedback entries from a major telecommunications company's internal training portal. The study identifies key axiological dominants through which employees evaluate training: usefulness, relevance, comprehensibility, and operability (technical reliability) of digital formats. The feedback genre exhibits hybridity, blending official-business and colloquial-expressive styles with pronounced subjectivity and evaluativeness. Communicative strategies range from rational-argumentative to emotionally-expressive forms. Particular attention is given to the dialectical image of the addressee, which determines the specific stylistic register of messages. The conclusion posits that feedback functions not only as a tool but also as a mechanism for professional and personal self-representation in the corporate environment, reflecting genre adaptation to digital contexts.